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Soufflé (Ticker + Overlay)

Soufflé is a display ad developed by Mediareaktori. Soufflé makes it possible to present interactive HTML and other material in a large ad space without having to direct the user to another web site.

Soufflé functions as follows: Scrolling down the page initiates a Ticker ad at the bottom of the page. An animation in the Ticker runs for a while and then stops. When the user moves her mouse over the Ticker, the animation starts over. When the user clicks the Ticker, the Overlay part of the ad rises up from the bottom of the page covering an area defined in the ad design. The Overlay can also be transparent and it can be made with either HTML or Flash, or it can simply be an image.


See a video showing Soufflé fuctionality.

Technical Instructions

Ticker Part

  • Ticker dimenions: 1920x100 pixels.
  • Maximum size: 40kb.
  • File format: SWF.
  • Third party tags are not allowed. Tracking can be implemented with a tracking pixel and URL.
  • The Ticker becomes visible, when 10% of the page has been scrolled down.
  • Clicking the Ticker opens an Overlay part. For this, an "ad_richmedia_expand(id)" function call has to be added in the Flash file of the companion banner. The function ID is the automatic name of the SWF object (the value of the ID or NAME function in the object's embed code). An example:

import flash.external.*
ExternalInterface.call(“ad_richmedia_expand”, ExternalInterface.objectID);

Please note that this example is not complete. All functionality is linked to the BUTTON element that expands the creative when clicked. More information about how to use ExternalInterface function is in Adobe's manual.

  • The Close button (and its functionality) at the upper right corner of the Ticker is provided by the publisher, so do not add your own. If you want, you can design your own Close button (with text: 'Sulje X') and send it with your other material.
  • The Ticker can be of any shape, not only a rectangle! The background of your Flash creative can be transparent, but please inform the publisher about this when delivering the material.
  • You can get the most imposing outcome by using showy animation in your Ticker. Nevertheless, we do not advice you to make it loop.

Overlay Part

  • Overlay dimensions: between 1920x100 to 1920x1080 pixels.
  • Maximum size: 200kb.
  • File format: SWF.
  • Third party tags are not allowed. Tracking can be implemented with a tracking pixel and URL.
  • Please note that the Overlay is displayed over the page as it is. If you want your Overlay to slide open smoothly (etc.), the functionality has to be included in your Flash file.
  • Clicking the Overlay part opens the advertiser's page. For this, the Flash should contain a clickTAG script. Please send your target URL with the ad material.
  • The Overlay can be closed by clicking the Close button. The Close button (and its functionality) is provided by the publisher, so do not add your own. If you want, you can design your own Close button (with text: 'Sulje X') and send it with your other material.

 

 

 

 


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